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As a Digital Marketing professional, your job roles include marketing campaigns and data analysis. But, it's a chore to manually check these marketing statistics to glean patterns about user behavior and interactions. No need to worry, though. 

B2B predictive marketing analytics creates a model to better analyze and market to your prospects. It uses self-learning to predict their behavior based on their past interactions with your website. We cover three ways that you can use predictive analytics to be a more effective marketer. Let's get into rockstar marketing! 

Think that most of your leads are ready to convert into customers? Think again.

According to Marketo, 50% of leads in any system is not yet ready to buy. This means that half of your leads are not yet ready to buy your product or solution.

Winning over leads is a process that takes patience and discipline. Think of it as convincing your crush to be your partner. Your crush might be interested in you, but that doesn't mean he or she is ready to be your partner!

Time to roll up your sleeves and find out how to get your leads sales-ready. We teach you the 5 best ways to turn your leads into sales qualified leads using B2B lead nurturing. By the end, you'll have a stronger strategy to guide your leads along the sales funnel.

As a marketing professional, you're looking for a process to attract leads to your company's website and start those leads along a journey to converting into a customer. Sound familiar?

Well, you might be suprised to know that I'm not talking about Inbound Marketing. 

I'm actually talking about Growth Hacking, a new, experimental approach to digital marketing. Growth Hacking lies at the intersection of creative marketing, automation and engineering.

Since Growth Hacking is highly interdisciplinary, we focus on two key areas that can improve your Inbound Marketing strategy. In this post, you will learn how to use pull and product tactics to attract more leads to your business. Ready to grow with us? Read on!

Busy marketing professionals often have little time to stay informed of marketing industry news, as it happens. You need a way to quickly keep up with marketing updates and trends. We cover digital publications that are both informative and concise for busy marketers to digest during the workday. Outside of standard work hours, we discuss professional societies and continuing education options for marketing professionals. For more in-depth knowledge, learn how to find the right prospects with targeted marketing. By the end, you’ll see the variety of ways to keep up your knowledge with marketing industry events. 

As a busy marketing professional, you strive to prove the ROI of your marketing campaigns. Your goal is to generate as many leads as possible for your sales team to close. But, finding the right prospects can be a constant challenge. Inbound marketing differs from traditional marketing by understanding individual customers at a deeper level, instead of marketing to corporations as an entity.

Inbound marketing attracts specific visitors by understanding who your target audience is, where they look for content, and what type of content they need. We cover the different methods to attract prospects to your website. In the end, you'll see how inbound marketing helps the right visitors consistently find your website!

Content Marketing Strategy has been the latest craze in the digital marketing world. While many companies have been implementing content in their marketing plans, many businesses have a flaw in their strategy. We have noticed a gap between what companies say they know about content marketing strategy and what they actually do. To clarify, when we say Content Marketing Strategy, we mean the mixture of Content Marketing and Content Strategy.

A few years ago, SaaS was a term that was known to only a few industry experts involved in the niche market.

Now, we are seeing a sharp rise in the number of Software-as-a-Service companies and their revenues.

One estimate by AngelList, a platform for users to apply for and invest in start up companies, lists over 11,000 SaaS companies in the United States alone.

Businesses with cloud computing solutions continue to grow their share of the software market, with a projected $50 billion in total revenue by 2018, per a report from Forbes.

Click here to download our guide to design a responsive B2B website for your business.

We wanted to teach you the value that SaaS has in your business life in a wide range of areas.

Here is our list of the best SaaS companies. Let's dive into the details!

Instead of focusing on either Search Engine Optimization (SEO) or Pay Per Click (PPC), we found that using both SEO and PPC in 2017 will maximize visitors to your website. Just think about how you search the Web. Go to Google and search "SEO San Diego". When the results appear, there is a 70% chance that you ignore the paid search results.

In this case, the unpaid, or natural, search results take precedence over paid advertisements. On the other hand, PPC is enticing when you are shopping on Amazon.com and see related products. Let us show you why using these two powerful tools together will grow your web traffic.

As a San Diego Web Design company, we know creating a company website is a huge stress when trying to map everything out. You might be asking yourself, how do I attract new customers to the website? The answer is with the Buyer’s Journey. This is the track your customers will follow from becoming a visitor to lead, lead to customer and customer to a promoter. A common mistake is trying to capture visitors as customers too quickly. This may be too pushy for the visitor, causing them to leave and not return.