Content Marketing Strategy has been the latest craze in the digital marketing world. While many companies have been implementing content in their marketing plans, many businesses have a flaw in their strategy. We have noticed a gap between what companies say they know about content marketing strategy and what they actually do. To clarify, when we say Content Marketing Strategy, we mean the mixture of Content Marketing and Content Strategy.
Hiring a professional company to do your next web development project can be daunting. There are several charges you need to both review and consider when setting up a website for your company. Here are some tips on hiring a developer and a break down of the cost of a website in 2017.
As 2016 comes to a close, SEO and PPC experts are beginning to prepare for the upcoming year. This means that just as they did in light of the pro-mobile changes in 2013, they are starting to adjust their campaigns to accommodate for the upcoming changes to Google AdWords. Beginning on January 31, 2017 Google AdWords will be switching from standard to expanded ads.
If you kept up with our Business Website Design blogging series, this is the final step of the website design process. It’s now time to keep up with the maintanance and content. Creating a timeline for scheduled postings, maintenance and updates is great to keep your website ahead of your competition. As said in the Inbound Methodology blog, collecting emails is a crucial piece of your online marketing. Organize your contacts in lists, and separate them out. This will help you prepare and send out email blasts by knowing where everyone is at in the Buyer’s Journey.
Make sure to check on your site biweekly, and update your website metrics. Keep in touch with your marketing team to make sure you’re on the right path and reaching your goals. Always update your SMART goals, and re-evaluate your goals as necessary. If you have more questions, get a free marketing review from Webbege- we'd love to help!
You are probably ready to create a new website or have been thinking about one, so let's design this bad boy! Before you run to your computers and crank out code, let’s take a step back. Gather your team, some paper, a pen and maybe a graphic designer to draw out your website! You know the old saying: “Measure twice. Cut once.” Well, it works with website building, too. Design first. Redesign second. Code third.
If you have not already, check out our previous Business Website Design blogs. They give you an oppurtunity to Create A Buyer Persona, distinguish an Inbound Methodology strategy, and Plan Out Your SEO. I urge you do so before taking on this step of web design!
In the digital marketplace, every business needs a website. But many B2B companies struggle to create their site or are not sure where to start. Many small to medium businesses rely on WordPress to create and manage their site. Whether you have already have a WordPress blog or are just getting started with WordPress, this tutorial will help you with the basic elements of creating your WordPress website.
Building your company brand can be an exhausting task. You have a product, idea and market. Now, you have to figure out how you want to represent yourself and become known to the wider public. You may be asking, “How do I attract people?” You could use pay-per-click (PPC) ads, social media ad campaigns and programmatic advertisements on Pandora or Spotify. But, why not try something for free, such as organic search results? First, you need to understand that the best way to get recognized for organic search is through content. Be sure to check out our San Diego SEO page for more information about the services we offer.
As a San Diego Web Design company, we know creating a company website is a huge stress when trying to map everything out. You might be asking yourself, how do I attract new customers to the website? The answer is with the Buyer’s Journey. This is the track your customers will follow from becoming a visitor to lead, lead to customer and customer to a promoter. A common mistake is trying to capture visitors as customers too quickly. This may be too pushy for the visitor, causing them to leave and not return.
There are many SEO myths floating around that can start to cause a bit of confusion. If you are a new business just getting started with your digital marketing strategy, you may have some important questions – How does SEO work? What’s the difference between SEO and SEM? Do I really need paid search? And more importantly, can I afford paid search?