SEO, or search engine optimization, has been a popular digital marketing optimization strategy for several years now, but many organizations still find it to be challenging, if not downright frustrating.
Instead of focusing on either Search Engine Optimization (SEO) or Pay Per Click (PPC), we found that using both SEO and PPC in 2017 will maximize visitors to your website. Just think about how you search the Web. Go to Google and search "SEO San Diego". When the results appear, there is a 70% chance that you ignore the paid search results.
In this case, the unpaid, or natural, search results take precedence over paid advertisements. On the other hand, PPC is enticing when you are shopping on Amazon.com and see related products. Let us show you why using these two powerful tools together will grow your web traffic.
As 2016 comes to a close, SEO and PPC experts are beginning to prepare for the upcoming year. This means that just as they did in light of the pro-mobile changes in 2013, they are starting to adjust their campaigns to accommodate for the upcoming changes to Google AdWords. Beginning on January 31, 2017 Google AdWords will be switching from standard to expanded ads.
Building your company brand can be an exhausting task. You have a product, idea and market. Now, you have to figure out how you want to represent yourself and become known to the wider public. You may be asking, “How do I attract people?” You could use pay-per-click (PPC) ads, social media ad campaigns and programmatic advertisements on Pandora or Spotify. But, why not try something for free, such as organic search results? First, you need to understand that the best way to get recognized for organic search is through content. Be sure to check out our San Diego SEO page for more information about the services we offer.
There are many SEO myths floating around that can start to cause a bit of confusion. If you are a new business just getting started with your digital marketing strategy, you may have some important questions – How does SEO work? What’s the difference between SEO and SEM? Do I really need paid search? And more importantly, can I afford paid search?
After writing a blog, most people never go back to optimize your post for search. Most people obsess over how many keywords to include for SEO. How about try to keep things natural? If there are opportunities to incorporate keywords you're targeting, and it won't impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords or shoot for some arbitrary keyword density -- Google looks out for tactics like this. Here's a little reminder of what you can and should look for. Be sure to also check out our blog SEO vs SEM for more information.
That's right! Webbege was able to take Design Roofing Corp to the top in less than a month. We are so excited to share this exciting news with you all!
We helped clean up some SEO issues that Design Roofing Corp faced after the Google Penguin update. We spent the time to contact sites that had improper links and worked with them to remove DHR spam. We then re-indexed them with both Google and Bing. We did a little work on their site (even made it responsive!) and began to work hard on getting them to appear in more and more searches.
Pay Per Click allows businesses to specifically target who will see their ad. One way that PPC benefits over SEO is that it offers instant results. You can build an ad campaign to target a certain audience. The campaign instantly becomes lives and the traffic begins to flow. SEO, on the other hand, is a long term strategy.