Ask 10 different marketers whether they prefer HubSpot or WordPress and you'll probably get 5 votes for "HubSpot" and 5 votes for "WordPress". Yet, if we look at this debate from a website market share perspective, WordPress should win every time. After all, 1 out of every 4 websites is powered by WordPress. What factors would make a business use HubSpot over WordPress, then?
With the start of the new year around the corner, you might feel the itch to freshen up your brand image with a website redesign. It's an investment that needs careful thought and planning. Before committing, be sure to ask yourself two important questions: "why" and "what".
'Tis the season for red and green lights to light up houses and malls. But, there's one place where you dread seeing that red: your marketing budget. In the midst of spending time with family and friends, exchanging gifts, and eating tasty meals are year-end marketing budget reviews. And, sometimes, they may not be so pretty.
Can you focus on paid traffic rather than SEO to generate more impressions and lower your CPC? Wow, that was a mouthful! And, this is just the start of your journey as a digital marketer. The truth is that digital marketing, like any technical career, has its own, unique language. We throw out terms such as SEO and CPC because there's honestly not enough time in the workday to say "search engine optimization" or "cost-per-click" every time.
If your website is supposed to be "the face" of your entire company, why does website development often involve only web developers and marketers? Your entire business can't be well-represented by such a small subset of workers. It's time to even out the playing field to plan your website.
Digital marketing is like running a marathon. You can't see the end when you start. It's a long way to the finish. But, you know that training and staying focused can give you the best chance of reaching the finish line.
You've spent tireless hours designing, building and running your website. This is already a major step. Congratulations! But, there is still more work to be done with optimization.
When you think about building a new website, a whole bunch of thoughts can cross your mind. Functionality, color, layout, typography, web design, web development... did we miss anything? It's easy to get overwhelmed with all of these moving pieces.
For all of the slack that marketers catch about "proving their ROI", this much we know.
Marketers are scientists.
People are looking online to learn in a way that is engaging and specific to their core needs.
Yet, the online content they find often falls short. This content is usually either too short or too generic to get into helpful details.