Webbege Hubspot Blog
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  • September 22, 2018

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Marketing

How to Find the Right Prospects Using Inbound Marketing


As a busy marketing professional, you strive to prove the ROI of your marketing campaigns. Your goal is to generate as many leads as possible for your sales team to close. But, finding the right prospects can be a constant challenge. Inbound marketing differs from traditional marketing by understanding individual customers at a deeper level, instead of marketing to corporations as an entity.

Inbound marketing attracts specific visitors by understanding who your target audience is, where they look for content, and what type of content they need. We cover the different methods to attract prospects to your website. In the end, you'll see how inbound marketing helps the right visitors consistently find your website!

Insider Web Design

How to Improve UX: A Guide to Improve Your Content Organization


Imagine a user visiting your website for the first time. How does that visitor find all your content that addresses their specific pain point? The perfect content to resolve their issue may be your blog post, white paper, guide, landing page, or something else altogether. Content organization really needs to empower visitors to access the content that they want to see within a couple of clicks.

Pillar pages like our Ultimate Guide to Web Design are a recent industry best practice to group your best performing content. We teach you how to organize your content to align with your target keywords and your Buyer's Journey. By the end, you will understand how content organization can make your content within 2-clicks of any visitor on your website's homepage.

Marketing

Content Marketing and Content Strategy in San Diego

Content Marketing Strategy has been the latest craze in the digital marketing world. While many companies have been implementing content in their marketing plans, many businesses have a flaw in their strategy. We have noticed a gap between what companies say they know about content marketing strategy and what they actually do. To clarify, when we say Content Marketing Strategy, we mean the mixture of Content Marketing and Content Strategy.

Web Design

16 Best Designed Educational Websites that Put Their Students First


I remember applying to universities in the early months of 2015. As a transfer student, my priority was to get accepted into the best program for my major. But, I still wanted to feel a strong connection to the university that I would attend. I searched far and wide on each of these university's websites to find out more about their student experience.

All of the schools used education website designs to create responsive websites. The best designed educational websites, however, put the spotlight on student experience and success. We used this criteria to research the best college website design for American schools. Here is the list of our findings.

Web Design

Web Typography Best Practices for Designers to Know by Heart

Typography and web design go hand-in-hand to make a modern website. You may have a great idea for a web design that will make your website responsive and beautiful. Perhaps, you have been inspired by these innovative B2B website designs. But, have you kept in mind how to layout the text on your website? Dense text is difficult to read and makes for a poor user experience.

With such a variety of web fonts, sizes, and colors, laying out website text is a process that requires attention to detail. We share a few web typography best practices to make your website content easy to read and pleasing to the eye.

Insider Marketing

Webbege Must Reads - April Edition - Digital Marketing Blog

Digital marketing is no easy task, especially with all the new information and blogs posted every day. No need to be overwhelmed, though! At Webbege, we read many pages of blogs and other resources to keep up-to-date on the best marketing practices. Check out our top picks for March blogs in the marketing community!

Web Design

9 Innovative B2B Website Designs to Spark Your Design Creativity

When I visit a website, I want to be wowed! It should look beautiful and effortless at the same time. There are details big (like layout) and small (like typography) that can make or break the appeal of a website. It is not an easy task to accomplish. But hey, web design is an art! When I finally found websites that caught my eye, I had to share them with you all. Their use of animation, minimalism, and engaging landing pages was refreshing. I was inspired to think about design from new angles along with web design trends in 2017.

Click here to download our proven recipe to design innovative B2B websites for our clients.

Hope you will be inspired, too! Here are the 9 companies that have crafted the most eye-pleasing B2B website designs.

Insider Marketing saas

17 Best SaaS Companies to Disrupt The Software Market

 


A few years ago, SaaS was a term that was known to only a few industry experts involved in the niche market.

Now, we are seeing a sharp rise in the number of Software-as-a-Service companies and their revenues.

One estimate by AngelList, a platform for users to apply for and invest in start up companies, lists over 11,000 SaaS companies in the United States alone.

Businesses with cloud computing solutions continue to grow their share of the software market, with a projected $50 billion in total revenue by 2018, per a report from Forbes.

Click here to download our guide to design a responsive B2B website for your business.

We wanted to teach you the value that SaaS has in your business life in a wide range of areas.

Here is our list of the best SaaS companies. Let's dive into the details!

Insider

Webbege Must-Read Marketing Blogs: Premiere Edition


Information here, information there, information everywhere! But, which information is most relevant to your digital marketing, SEO, or web design needs? The staff at Webbege has you covered. We have gained much knowledge from these blogs to stay current with trends and tools across the digital landscape. Like us, you will find value in checking out these detailed, electronic resources. Here is our debut list of staff-picked, best marketing blogs, articles and guides from around the Web. Enjoy!

Marketing SEO

Using Organic SEO and PPC to Grow Your Business in 2017


Instead of focusing on either Search Engine Optimization (SEO) or Pay Per Click (PPC), we found that using both SEO and PPC in 2017 will maximize visitors to your website. Just think about how you search the Web. Go to Google and search "SEO San Diego". When the results appear, there is a 70% chance that you ignore the paid search results.

In this case, the unpaid, or natural, search results take precedence over paid advertisements. On the other hand, PPC is enticing when you are shopping on Amazon.com and see related products. Let us show you why using these two powerful tools together will grow your web traffic.