Do you know who your customers are?
Understanding your customer and their needs will give you a wealth of information on how to communicate value to them, as well as how to better configure your products/services to best meet their needs. We will look at the buyer's persona for marketing purposes, but there are countless resources that help you develop your business by simply understanding your customers.
It may come as no surprise that content marketing is one of the best ways to build relationships with customers and leads in today’s noisy online marketplace. In fact, per dollar spent, content marketing generates about 3 times as many leads as more traditional marketing channels. But if you want to create content that your visitors will love, you need to make sure that you are offering something of value in your content. Below, I’ll discuss 3 of the best ways that you can use content to deliver value to your customers.
