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As a marketing professional, you're looking for a process to attract leads to your company's website and start those leads along a journey to converting into a customer. Sound familiar?

Well, you might be suprised to know that I'm not talking about Inbound Marketing. 

I'm actually talking about Growth Hacking, a new, experimental approach to digital marketing. Growth Hacking lies at the intersection of creative marketing, automation and engineering.

Since Growth Hacking is highly interdisciplinary, we focus on two key areas that can improve your Inbound Marketing strategy. In this post, you will learn how to use pull and product tactics to attract more leads to your business. Ready to grow with us? Read on!

It seems like everyday there's a new case of hackers breaking into a large company's database. We've all heard about how Target was hacked and WannaCry, the global ransomware attack. With over 1/4 of the top websites on the Web using WordPress, this volume makes WordPress websites a prime target for hackers.

You already have an awesome WordPress website. Now, you're looking to add new features to your website without having to be a professional coder. And, preferably, these additions should be free (because who doesn't want to save money?).

Plugins are the perfect fit for your needs. There are thousands of these features that you can download from the official WordPress website. These pieces of software smoothly integrate into your WordPress website. Best of all, most plugins are free!

We cover 12 popular plugins that each have been installed at least 1 million times. They enable forms, web security, analytics, and other website features. By the end, you may even have an idea for a plugin for your website. If you're not using these plugins, you're missing out!

Busy marketing professionals often have little time to stay informed of marketing industry news, as it happens. You need a way to quickly keep up with marketing updates and trends. We cover digital publications that are both informative and concise for busy marketers to digest during the workday. Outside of standard work hours, we discuss professional societies and continuing education options for marketing professionals. For more in-depth knowledge, learn how to find the right prospects with targeted marketing. By the end, you’ll see the variety of ways to keep up your knowledge with marketing industry events. 

As a busy marketing professional, you strive to prove the ROI of your marketing campaigns. Your goal is to generate as many leads as possible for your sales team to close. But, finding the right prospects can be a constant challenge. Inbound marketing differs from traditional marketing by understanding individual customers at a deeper level, instead of marketing to corporations as an entity.

Inbound marketing attracts specific visitors by understanding who your target audience is, where they look for content, and what type of content they need. We cover the different methods to attract prospects to your website. In the end, you'll see how inbound marketing helps the right visitors consistently find your website!

Imagine a user visiting your website for the first time. How does that visitor find all your content that addresses their specific pain point? The perfect content to resolve their issue may be your blog post, white paper, guide, landing page, or something else altogether. Content organization really needs to empower visitors to access the content that they want to see within a couple of clicks.

Pillar pages like our Ultimate Guide to Web Design are a recent industry best practice to group your best performing content. We teach you how to organize your content to align with your target keywords and your Buyer's Journey. By the end, you will understand how content organization can make your content within 2-clicks of any visitor on your website's homepage.

Content Marketing Strategy has been the latest craze in the digital marketing world. While many companies have been implementing content in their marketing plans, many businesses have a flaw in their strategy. We have noticed a gap between what companies say they know about content marketing strategy and what they actually do. To clarify, when we say Content Marketing Strategy, we mean the mixture of Content Marketing and Content Strategy.

I remember applying to universities in the early months of 2015. As a transfer student, my priority was to get accepted into the best program for my major. But, I still wanted to feel a strong connection to the university that I would attend. I searched far and wide on each of these university's websites to find out more about their student experience.

All of the schools used education website designs to create responsive websites. The best designed educational websites, however, put the spotlight on student experience and success. We used this criteria to research the best college website design for American schools. Here is the list of our findings.

Typography and web design go hand-in-hand to make a modern website. You may have a great idea for a web design that will make your website responsive and beautiful. Perhaps, you have been inspired by these innovative B2B website designs. But, have you kept in mind how to layout the text on your website? Dense text is difficult to read and makes for a poor user experience.

With such a variety of web fonts, sizes, and colors, laying out website text is a process that requires attention to detail. We share a few web typography best practices to make your website content easy to read and pleasing to the eye.