It may come as no surprise that content marketing is one of the best ways to build relationships with customers and leads in today’s noisy online marketplace. In fact, per dollar spent, content marketing generates about 3 times as many leads as more traditional marketing channels. But if you want to create content that your visitors will love, you need to make sure that you are offering something of value in your content. Below, I’ll discuss 3 of the best ways that you can use content to deliver value to your customers.
1. Create content that focuses on your customers’ biggest challenges.
One of the best ways to provide value to your customers is to address their biggest challenges. Consumers do not start out on the buyer’s journey looking for products or services. Instead, they set out to look for more information that helps them understand their greatest challenges and issues. Consider what challenges your products or services help address for your customers. Then, create content that focuses on exploring these challenges and potential solutions.
The best way to understand your customers challenges is to build buyer personas. Use our buyer persona template to interview and organize information on your buyer. Starting with this practice will help you create a value driven journey for your prospects and website traffic.
2. Make your content actionable.
People like to read content that they can put to use right away. Create content that gives the visitor a sense of how they can apply the information in their own life. In addition to giving users actionable tips on how to apply the information, you can also use relevant examples to show them how the tips might be applied. For example, your company might write a blog about how to improve business processes. In that blog, you would want to provide real-world examples of how a company might use this tip to improve their own operations.
3. Provide further content recommendations.
Another way to provide more value to your customers through content is by recommending more content that’s relevant based on what they’ve already read. Adding a call-to-action at the end of a blog post or video that takes the visitor to another piece of relevant content is one of the easiest ways to provide further value while moving them down the funnel. For instance, let’s say that you’ve written a blog about the biggest distractions that hold people back from success. You might provide a CTA at the end of this content leading to an e-book or video series that offers productivity tips.
Are you ready to start creating killer content that your customers and leads will love? Download our Ultimate Blogging Guide today to learn more about how you can offer more value through your blog.
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