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Building your company brand can be an exhausting task. You have a product, idea and market. Now, you have to figure out how you want to represent yourself and become known to the wider public. You may be asking, “How do I attract people?” You could use pay-per-click (PPC) ads, social media ad campaigns and programmatic advertisements on Pandora or Spotify. But, why not try something for free, such as organic search results? First, you need to understand that the best way to get recognized for organic search is through content. Be sure to check out our San Diego SEO page for more information about the services we offer.

As a San Diego Web Design company, we know creating a company website is a huge stress when trying to map everything out. You might be asking yourself, how do I attract new customers to the website? The answer is with the Buyer’s Journey. This is the track your customers will follow from becoming a visitor to lead, lead to customer and customer to a promoter. A common mistake is trying to capture visitors as customers too quickly. This may be too pushy for the visitor, causing them to leave and not return.

We all want the best website for our business. Many companies spend countless hours working to make sure their websites include information on every aspect of what they do. But even with all of this information presented to potential customers, leads are just not being generated. What could be preventing potential customers from becoming leads? In this B2B Website Design blog series, we will explain everything you will need for your next website project.

How much should I spend on my website?

While most business leaders understand that a website is a necessity in today's marketplace, there are still many who try to cut corners when it comes to web design. Smart ones, however, know the actual outlay of cash for a website is not important, it's the return on investment (ROI).

Mobile marketing is a significant part of any successful digital marketing plan. Investment in a strong SEO and PPC game plan are two other important factors. This strategy starts with your potential customers, specifically how they consume digital media and search online. If you ignore how your customers search online, you may find it hard to increase your online visibility. To understand this trend, it is helpful to review some facts about mobile Internet use.

You have done the hard work to send traffic to your landing pages. But, this is only half of the battle. You still have to find a way to convert those visitors to leads! Getting those conversions comes down to your Call-to-Action (CTA). Somehow, you have to entice your visitor to complete a desired action. Otherwise, the visitor leaves your page (and probably your life). Here are a few qualities of an effective CTA.

"We have a website."

According to San Diego Web Design, responsive web design is what is becoming the standard for building a site that automatically adjusts to every environment. For instance, if the site is opened on a narrow browser, the design and text reshapes themselves to fit. The same goes for a wide browser, a small one or a large one. The old style rigid designs worked just fine for a desktop environment where designers could predict possible screen sizes in advance, but with more people viewing websites on mobile devices such as phones, notebooks or tablets, the structure of the site must be adjustable to every possibility. The only way to do that is with a mobile web design that is smart enough to understand the limitations of the device and flexible enough to meet every requirement.

Most people ask whether www.yourdomain.com is better than yourdomain.com. The answer is up to you! It is considered good practice with SEO and your visitors to be consistent with your URL. Consistency is what matters. Most people type www before they enter a domain name- but did you know, www is technically a subdomain of your domain? Redirecting to www or non-www will make your URLs more consistent.