Importance of Responsive Web Design
  • By Frank Geraci
  • October 31, 2017

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According to San Diego Web Design, responsive web design is what is becoming the standard for building a site that automatically adjusts to every environment. For instance, if the site is opened on a narrow browser, the design and text reshapes themselves to fit. The same goes for a wide browser, a small one or a large one. The old style rigid designs worked just fine for a desktop environment where designers could predict possible screen sizes in advance, but with more people viewing websites on mobile devices such as phones, notebooks or tablets, the structure of the site must be adjustable to every possibility. The only way to do that is with a mobile web design that is smart enough to understand the limitations of the device and flexible enough to meet every requirement.

Here are a few of the challenges that responsive web design meets:

  • Varying screen sizes from tiny to large
  • Low to high resolution screens
  • Constantly changing environment requiring new specifications
There are just too many variables to be able to design a different format for every version. This is where responsive web design comes in, because it automatically calculates its parameters and style according to the device it’s being opened on and makes necessary adjustments. As San Diego Marketing has found, by using fluid grids, whatever layout is opened in a mobile device will be resized with widths relative to each other. Another tool, media queries, allows the layout to gather necessary data used to conditionally apply it to the CSS styles.

The end result of using responsive web design is a beautiful site that is readable by the viewer in any size, shape or format.

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Frank Geraci
Frank Geraci
Frank started Webbege in 2010 after a lifetime of designing websites and online marketing campaigns. He loves to swim, bike, and run when he is not slaving away behind the computer. Frank’s commitment to standards, industry knowledge and ability to push through, until the job is done, is rare. The web has changed a lot since the late 90's and Frank takes a lifetime of experience to create effective online marketing campaigns.