How much should I spend on my website?
While most business leaders understand that a website is a necessity in today's marketplace, there are still many who try to cut corners when it comes to web design. Smart ones, however, know the actual outlay of cash for a website is not important, it's the return on investment (ROI).
Sure, writing a hefty check and never seeing a dime of revenue from the investment makes a website disastrously expensive. Don't do that! It's vital for decision makers to not only invest in a high-performing website, but to take proactive, measurable, consistent action to track its ability to gain customers.
Custom designed websites can cost anywhere from $10,000 to $20,000 if you work with a smaller agency like ours. If you work with larger agencies, you can expect to pay north of $20,000. We have seen some projects as high as $150,000+. No matter the size of the project, we want to make sure you get the highest ROI.
Here are five strategic ways to maximize your website's ROI.
#1: Remember your target audience. Before writing the first word or designing the first page, define your customer. What do they need? How can your business assist them? If you miss this step, you can successfully drive thousands of eyeballs to your website and see zero ROI from your efforts.
#2: Embrace optimization. Once you pinpoint your buyer, focus on optimizing your website to amplify its impact. Offer solutions and explanations buyers need to solve their problems, and use design aspects to make it easy to navigate.
#3: Enable easy ways to gather leads. Master the art of the call-to-action (CTA). Strategically sprinkle CTA's on your webpages to entice traffic to give you their information in exchange for a valuable piece of content. The more adept your CTA's, the more leads you capture, and the higher your ROI.
#4: Set a process to analyze results regularly. Map out key performance indicators to gauge success or failure. Set them up and measure them at intervals to know if you are moving the needle.
#5: Make sure your website integrates with your advertising tactics. Scattered, disjointed lead generation initiatives yield diminishing returns compared to a cohesive, multi-channel approach. Plan each piece's fit with the others to build toward your ultimate goals of gaining leads and increasing revenue.
A fully optimized website geared toward your specific buyer will yield measurable ROI. Focus on studying your results and maintaining a cohesive plan, and you will revel in just how much your investment pays off.
Does your website have everything we mentioned?