All Landing Pages Are Not the Same
  • By Frank Geraci
  • October 31, 2017

Our Blog

You have probably heard about the benefits of creating landing pages. For some businesses, they can be an essential part of the online marketing process. However, it is important to realize that landing pages come in many different styles and types. Here are four popular types of landing pages—consider utilizing one or more of these options when creating your digital marketing plan!
  1. Click Thru Pages – These landing pages tend to be very brief and simple in nature. The goal is to bring visitors to your main website. The point of creating this landing page in the first place is just to diversify your marketing methods or perhaps to conduct A/B testing of different ads.
  2. Lead Capture Landing Pages – Lead capture pages are some of the most common landing pages you will find. The idea of this page is to gather information (normally an email address, but sometimes a phone number) from guests to build your contact list.
  3. Infomercial Landing Pages – Have you ever come across those long, drawn out sales landing pages? That’s this infomercial style of a landing page. The goal of this page is to sell, sell, sell. These pages tend to be long, and may include elements such as video or audio.
  4. Microsite – A microsite is practically undistinguishable from a website. However, it is NOT your primary webpage. For instance, a toy company will have a central site advertising all products, but each line may have a designated microsite that is devoted to those products in particular.

You don’t have to struggle through the world of digital marketing alone. Webbege is a San Diego internet marketing company and San Diego web design firm with years of experience and knowledge. Call or contact us today for help building your landing pages and executing your entire digital marketing plan.

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Frank Geraci
Frank Geraci
Frank started Webbege in 2010 after a lifetime of designing websites and online marketing campaigns. He loves to swim, bike, and run when he is not slaving away behind the computer. Frank’s commitment to standards, industry knowledge and ability to push through, until the job is done, is rare. The web has changed a lot since the late 90's and Frank takes a lifetime of experience to create effective online marketing campaigns.