- Click Thru Pages – These landing pages tend to be very brief and simple in nature. The goal is to bring visitors to your main website. The point of creating this landing page in the first place is just to diversify your marketing methods or perhaps to conduct A/B testing of different ads.
- Lead Capture Landing Pages – Lead capture pages are some of the most common landing pages you will find. The idea of this page is to gather information (normally an email address, but sometimes a phone number) from guests to build your contact list.
- Infomercial Landing Pages – Have you ever come across those long, drawn out sales landing pages? That’s this infomercial style of a landing page. The goal of this page is to sell, sell, sell. These pages tend to be long, and may include elements such as video or audio.
- Microsite – A microsite is practically undistinguishable from a website. However, it is NOT your primary webpage. For instance, a toy company will have a central site advertising all products, but each line may have a designated microsite that is devoted to those products in particular.
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