Businesses spending money on advertising or online marketing won't succeed without parameters and a cohesive strategy.
It's important to begin with the essential measures of success. Avoid the temptation to focus on the number of visitors or hits your site receives from money spent on Pay-Per-Click Advertising through Google AdWords or Promoted Posts on Facebook!
How much should I spend on my website?
While most business leaders understand that a website is a necessity in today's marketplace, there are still many who try to cut corners when it comes to web design. Smart ones, however, know the actual outlay of cash for a website is not important, it's the return on investment (ROI).
Marketers put a lot of work into their online campaigns, making it essential to track and report the results in order to determine what’s working and what isn’t. An important part of this process is “closing the loop” between marketing and sales. This means that the sales team reports to the marketing team regarding what happened to the leads they’ve received so that they can better understand which sources are the best for bringing in quality leads.
With the competitive nature of today’s marketplace, it’s essential that brands set themselves apart from the competition. One way to do this is by communicating the value of your company to your visitors. Content marketing is a valuable opportunity to create compelling content that offers real value to your prospective customers.
In the digital marketplace, most businesses use a mix of pay-per-click (PPC) advertising, content marketing and social media postings. But, it's easy to fall into the trap of doing things because that's just how it's done instead of doing them because they are effective. If you don't know how your marketing efforts are affecting your business, you could be throwing your advertising dollars away!
Chances are that your brand is already monitoring the number of people who visit your site. But is that enough? If you really want to measure success and help your brand grow, it is essential to monitor web analytics. Once you have this valuable data and can analyze the metrics that are important to meeting your brand’s goals, you can make necessary changes to your strategy and start seeing real improvement.
You've probably been told that you need an online presence. Perhaps you've been putting it off, or perhaps you've been intimidated by the thought of internet marketing. Maybe you thought you didn't have enough of a customer base to consider going online with your business. The facts say otherwise.
Pay-per-click, social media ads, and content marketing are all great ways to get new visitors to your website. You've invested the resources and done the work, and your numbers are showing your success--but is it enough? Are you generating leads and closing sales? If you cannot connect your marketing efforts with real sales, you're missing an essential piece of the web marketing puzzle.
Your website: is it a useful presence that gives potential customers vital information about your company? Or, is your website “just there”? Whether you sell products online or you only use your website as an information hub, it helps for you to think of it as a business. Your website should be attracting visitors and converting them into customers—whether that means making a sale, encouraging visitors to join your mailing list, or bringing guests into a retail establishment.
Mobile marketing is a significant part of any successful digital marketing plan. Investment in a strong SEO and PPC game plan are two other important factors. This strategy starts with your potential customers, specifically how they consume digital media and search online. If you ignore how your customers search online, you may find it hard to increase your online visibility. To understand this trend, it is helpful to review some facts about mobile Internet use.
