You know that great content is essential to your website from a marketing standpoint. However, when it comes to your content marketing strategy, how important is consistency? Actually, consistency is just as vital as the quality of your content! Blogging is one way to develop consistency with publishing quality content, especially if you put together a blogging calendar and stick with it for the long haul.
Tips to Maintain a Successful Blog
Quality beats quantity when it comes to keeping up your blog. The goal is to post high quality content at least once a week. This weekly post can still rank highly for your target keywords. If you find that posting to your blog is a hassle, consider using blog scheduling tools to manage your content easily.
What Does Consistency Help You Achieve?
When your customers or potential visitors stop by your blog, they will see one of two things. Either they will see a vibrant, active brand with a committed team behind it. Or, they will notice a blog post from six months ago because your blog has turned into a veritable ghost town. Not only does a blog benefit you from an inbound marketing standpoint, it builds credibility and makes your site look alive.
Consistent Doesn’t Mean Frequent
You may think that you don’t have time (or the money to invest) in daily blogging. That’s okay. The key is to choose a blogging schedule you can stick with—and stick with it. If you can only commit to blogging once a week, make sure you create a high-quality blog post once a week and get it up there.
Utilize Scheduling Tools
If you have free time here and there, you can create blog posts on the fly and use tools to schedule them to launch at the same time. Whether you are posting daily, twice weekly or monthly, it is always good to give your readers a regular time to look for a new post. Scheduling tools are available through Wordpress or Google Apps (or on your app store of choice); find one that works for you. You can post to your site on a consistent basis, even if you don't have a consistent time available for blogging.
What We Learned
Blogging takes effort and dedication. Commit to a blogging schedule that works with your schedule and stick to it. Utilize scheduling tools to help reduce your stress and focus on producing great content. If you want to learn more about creating blog content that your readers love, check out our series about best blogging practices!
If you would like to learn more about blogging and other aspects of content marketing, contact the San Diego Internet Marketing and San Diego Web Design gurus at Webbege. We would love to help you develop or redefine a publication strategy that will enable you to reach a bigger audience and connect in ways you never thought possible.