Chances are that your brand is already monitoring the number of people who visit your site. But is that enough? If you really want to measure success and help your brand grow, it is essential to monitor web analytics. Once you have this valuable data and can analyze the metrics that are important to meeting your brand’s goals, you can make necessary changes to your strategy and start seeing real improvement.
Why Metrics Matter
Many companies spend a significant amount of time and resources to bring more visitors to their web page. These brands invest in search engine optimization in order to connect with consumers who are looking for the product or service they offer, but some brands do not track what the visitors actually do on their site. This can be a costly mistake as the number of site visitors is not often an accurate indicator of sales or conversion rates.
Web analytics give your business important insight into your website’s overall performance and visitors’ behaviors. Different metrics will help you determine whether or not your brand is meeting its unique goals. Though the metrics that you use will depend on what your brand is hoping to accomplish, the following metrics help give you an overall idea of how your site is performing:
- Page views
- Time spent on your site
- Referral websites
- Returning Visitors
- Sales and conversion
How Web Analytics Can Grow Your Business
Web analytics help you measure what is working and determine which areas still need attention. With this information, you can find ways to improve performance and conversion rates, as well as determine where you can most effectively spend your marketing budget. These metrics help you connect all of the pieces to see how your online marketing efforts are affecting your overall business.
For instance, let’s say that one of your website’s goals is to convert visitors to leads. After looking at your web analytic data over time, you can determine which channels are performing best when it comes to getting visitors to fill out a contact form or call for more information. Your brand can then re-evaluate where it is spending its marketing dollars and allocate more funds to the channels the highest performing channels. This helps your brand eliminate wasteful spending. For more information, request a Free Marketing Review to get started.