15Aug

Why Your Sales Reps Will Love Sales Productivity Tools


In the modern workplace, sales reps are driven by data to make decisions about their leads. But, that data comes in from many different sources. It's difficult to navigate through data about prospects quickly. Something needed to change for sales teams to make sense of the information.

Thus, sales productivity tools were created. In fact, sales enablement relies on these tools and other content to help sales teams sell more effectively. In this blog post, you'll learn how your sales reps can better report and analyze their sales data, create content, and automate the sales process. Let's help you sell better!

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10Aug

Market Like a Rock Star with B2B Predictive Marketing Analytics


As a Digital Marketing professional, your job roles include marketing campaigns and data analysis. But, it's a chore to manually check these marketing statistics to glean patterns about user behavior and interactions. No need to worry, though. 

B2B predictive marketing analytics creates a model to better analyze and market to your prospects. It uses self-learning to predict their behavior based on their past interactions with your website. We cover three ways that you can use predictive analytics to be a more effective marketer. Let's get into rockstar marketing! 

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08Mar

How Web Analytics Help Improve Marketing ROI

In the digital marketplace, most businesses use a mix of pay-per-click (PPC) advertising, content marketing and social media postings. But, it's easy to fall into the trap of doing things because they're just how it's done instead of doing them because they are effective. If you don't know how your marketing efforts are affecting your business, you could be throwing your advertising dollars away. 

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07Mar

Measuring Success: Why Web Analytics are a Must

Chances are that your brand is already monitoring the number of people who visit your site. But is that enough? If you really want to measure success and help your brand grow, it is essential to monitor web analytics. Once you have this valuable data and can analyze the metrics that are important to meeting your brand’s goals, you can make necessary changes to your strategy and start seeing real improvement.

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01Mar

Do you know which is your best channel for advertising online?

You've probably been told that you need an online presence. Perhaps you've been putting it off, or perhaps you've been intimidated by the thought of internet marketing. Maybe you thought you didn't have enough of a customer base to consider going online with your business. The facts say otherwise.

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