Webbege Hubspot Blog
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  • September 22, 2018

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Analytics Web Design

New Year, New Website? Start with a Website Specification Document

With the start of the new year around the corner, you might feel the itch to freshen up your brand image with a website redesign. It's an investment that needs careful thought and planning. Before committing, be sure to ask yourself two important questions: "why" and "what".

Marketing Analytics

5 Essential Google AdWords Benefits for Your Marketing Strategy

Digital marketing is like running a marathon. You can't see the end when you start. It's a long way to the finish. But, you know that training and staying focused can give you the best chance of reaching the finish line.

Analytics Web Design

Use the ABCs of A/B Testing to Elevate Your Website

You've spent tireless hours designing, building and running your website. This is already a major step. Congratulations! But, there is still more work to be done with optimization.

Analytics

Why Your Sales Reps Will Love Sales Productivity Tools


In the modern workplace, sales reps are driven by data to make decisions about their leads. But, that data comes in from many different sources. It's difficult to navigate through data about prospects quickly. Something needed to change for sales teams to make sense of the information.

Thus, sales productivity tools were created. In fact, sales enablement relies on these tools and other content to help sales teams sell more effectively. In this blog post, you'll learn how your sales reps can better report and analyze their sales data, create content, and automate the sales process. Let's help you sell better!

Marketing Analytics

Market Like a Rock Star with B2B Predictive Marketing Analytics


As a Digital Marketing professional, your job roles include marketing campaigns and data analysis. But, it's a chore to manually check these marketing statistics to glean patterns about user behavior and interactions. No need to worry, though. 

B2B predictive marketing analytics creates a model to better analyze and market to your prospects. It uses self-learning to predict their behavior based on their past interactions with your website. We cover three ways that you can use predictive analytics to be a more effective marketer. Let's get into rockstar marketing! 

Marketing Analytics

How Web Analytics Help Improve Marketing ROI

In the digital marketplace, most businesses use a mix of pay-per-click (PPC) advertising, content marketing and social media postings. But, it's easy to fall into the trap of doing things because that's just how it's done instead of doing them because they are effective. If you don't know how your marketing efforts are affecting your business, you could be throwing your advertising dollars away!

Analytics

Measuring Success: Why Web Analytics are a Must

Chances are that your brand is already monitoring the number of people who visit your site. But is that enough? If you really want to measure success and help your brand grow, it is essential to monitor web analytics. Once you have this valuable data and can analyze the metrics that are important to meeting your brand’s goals, you can make necessary changes to your strategy and start seeing real improvement.

Marketing Analytics

Do You Know Which is Your Best Channel for Advertising Online?

You've probably been told that you need an online presence. Perhaps you've been putting it off, or perhaps you've been intimidated by the thought of internet marketing. Maybe you thought you didn't have enough of a customer base to consider going online with your business. The facts say otherwise.

Marketing Analytics

Beyond the Click: The Importance of Following Visitors to Your Website

Pay-per-click, social media ads, and content marketing are all great ways to get new visitors to your website. You've invested the resources and done the work, and your numbers are showing your success--but is it enough? Are you generating leads and closing sales? If you cannot connect your marketing efforts with real sales, you're missing an essential piece of the web marketing puzzle.

Insider Marketing Analytics

Three Ways Web Analytics Improves Your Online Marketing Efforts

Your website: is it a useful presence that gives potential customers vital information about your company? Or, is your website “just there”? Whether you sell products online or you only use your website as an information hub, it helps for you to think of it as a business. Your website should be attracting visitors and converting them into customers—whether that means making a sale, encouraging visitors to join your mailing list, or bringing guests into a retail establishment.