'Tis the season for red and green lights to light up houses and malls. But, there's one place where you dread seeing that red: your marketing budget. In the midst of spending time with family and friends, exchanging gifts, and eating tasty meals are year-end marketing budget reviews. And, sometimes, they may not be so pretty.
Can you focus on paid traffic rather than SEO to generate more impressions and lower your CPC? Wow, that was a mouthful! And, this is just the start of your journey as a digital marketer. The truth is that digital marketing, like any technical career, has its own, unique language. We throw out terms such as SEO and CPC because there's honestly not enough time in the workday to say "search engine optimization" or "cost-per-click" every time.
If your website is supposed to be "the face" of your entire company, why does website development often involve only web developers and marketers? Your entire business can't be well-represented by such a small subset of workers. It's time to even out the playing field to plan your website.
Digital marketing is like running a marathon. You can't see the end when you start. It's a long way to the finish. But, you know that training and staying focused can give you the best chance of reaching the finish line.
You've spent tireless hours designing, building and running your website. This is already a major step. Congratulations! But, there is still more work to be done with optimization.
In today’s technology-centered world, industries such as web design are becoming increasingly competitive, with more and more companies joining the ranks. With so many companies, it’s difficult to discern the best web design companies from the rest of the competition.
When you think about building a new website, a whole bunch of thoughts can cross your mind. Functionality, color, layout, typography, web design, web development... did we miss anything? It's easy to get overwhelmed with all of these moving pieces.
For all of the slack that marketers catch about "proving their ROI", this much we know.
Marketers are scientists.
Marketing San Diego Webbege Travel Tijuana
You might have seen our San Diego Travel Guide that we posted not too long ago, but we just couldn't resist adding another guide for you all! Below is the new Tijuana travel guide to our favorite places and activities just across the border. Don’t forget your passport on your next visit!
Tijuana may be San Diego’s neighbor to the south, but you’ll feel a world away after just a quick drive. Having reinvented itself as a foodie heaven, TJ (as the locals call it) shows tourists exactly why the New York Times named it the #8 place to visit in 2017.
Below are some of the Webbege team’s favorite places to hang out south of the border.
People are looking online to learn in a way that is engaging and specific to their core needs.
Yet, the online content they find often falls short. This content is usually either too short or too generic to get into helpful details.
