Webbege Hubspot Blog
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  • December 14, 2018

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Marketing

Why Leading Websites Use HubSpot and WordPress Integration


A website that looks great doesn't guarantee more customers for your business

You may have been so focused on creating a beautiful website that you forgot about the end goal: to get more customers. But, your website is just the front sign of your store; it may be beautiful, but the inside of your store may be poorly lit, understocked and keep potential customers away.

Marketing Buyer Persona

3 Ways You Can Use Content to Deliver Value to Your Prospects

It may come as no surprise that content marketing is one of the best ways to build relationships with customers and leads in today’s noisy online marketplace. In fact, per dollar spent, content marketing generates about 3 times as many leads as more traditional marketing channels. But if you want to create content that your visitors will love, you need to make sure that you are offering something of value in your content. Below, I’ll discuss 3 of the best ways that you can use content to deliver value to your customers.

Analytics

Why Your Sales Reps Will Love Sales Productivity Tools


In the modern workplace, sales reps are driven by data to make decisions about their leads. But, that data comes in from many different sources. It's difficult to navigate through data about prospects quickly. Something needed to change for sales teams to make sense of the information.

Thus, sales productivity tools were created. In fact, sales enablement relies on these tools and other content to help sales teams sell more effectively. In this blog post, you'll learn how your sales reps can better report and analyze their sales data, create content, and automate the sales process. Let's help you sell better!

Analytics Marketing

Market Like a Rock Star with B2B Predictive Marketing Analytics


As a Digital Marketing professional, your job roles include marketing campaigns and data analysis. But, it's a chore to manually check these marketing statistics to glean patterns about user behavior and interactions. No need to worry, though. 

B2B predictive marketing analytics creates a model to better analyze and market to your prospects. It uses self-learning to predict their behavior based on their past interactions with your website. We cover three ways that you can use predictive analytics to be a more effective marketer. Let's get into rockstar marketing! 

Marketing

5 Ways Towards Sales Readiness Using B2B Lead Nurturing


Think that most of your leads are ready to convert into customers? Think again.

According to Marketo, 50% of leads in any system is not yet ready to buy. This means that half of your leads are not yet ready to buy your product or solution.

Winning over leads is a process that takes patience and discipline. Think of it as convincing your crush to be your partner. Your crush might be interested in you, but that doesn't mean he or she is ready to be your partner!

Time to roll up your sleeves and find out how to get your leads sales-ready. We teach you the 5 best ways to turn your leads into sales qualified leads using B2B lead nurturing. By the end, you'll have a stronger strategy to guide your leads along the sales funnel.

Marketing

How Growth Hacking Supports Inbound Marketing


As a marketing professional, you're looking for a process to attract leads to your company's website and start those leads along a journey to converting into a customer. Sound familiar?

Well, you might be suprised to know that I'm not talking about Inbound Marketing. 

I'm actually talking about Growth Hacking, a new, experimental approach to digital marketing. Growth Hacking lies at the intersection of creative marketing, automation and engineering.

Since Growth Hacking is highly interdisciplinary, we focus on two key areas that can improve your Inbound Marketing strategy. In this post, you will learn how to use pull and product tactics to attract more leads to your business. Ready to grow with us? Read on!

Web Design

13 Tips to Use WordPress Security to Keep Out Hackers

It seems like everyday there's a new case of hackers breaking into a large company's database. We've all heard about how Target was hacked and WannaCry, the global ransomware attack. With over 1/4 of the top websites on the Web using WordPress, this volume makes WordPress websites a prime target for hackers.

Web Design

12 WordPress Plugins You're Missing Out On with 1+ Million Installs


You already have an awesome WordPress website. Now, you're looking to add new features to your website without having to be a professional coder. And, preferably, these additions should be free (because who doesn't want to save money?).

Plugins are the perfect fit for your needs. There are thousands of these features that you can download from the official WordPress website. These pieces of software smoothly integrate into your WordPress website. Best of all, most plugins are free!

We cover 12 popular plugins that each have been installed at least 1 million times. They enable forms, web security, analytics, and other website features. By the end, you may even have an idea for a plugin for your website. If you're not using these plugins, you're missing out!

Marketing

9 Continuing Professional Education Sources for Marketers


Busy marketing professionals often have little time to stay informed of marketing industry news, as it happens. You need a way to quickly keep up with marketing updates and trends. We cover digital publications that are both informative and concise for busy marketers to digest during the workday. Outside of standard work hours, we discuss professional societies and continuing education options for marketing professionals. For more in-depth knowledge, learn how to find the right prospects with targeted marketing. By the end, you’ll see the variety of ways to keep up your knowledge with marketing industry events. 

Marketing

How to Find the Right Prospects Using Inbound Marketing


As a busy marketing professional, you strive to prove the ROI of your marketing campaigns. Your goal is to generate as many leads as possible for your sales team to close. But, finding the right prospects can be a constant challenge. Inbound marketing differs from traditional marketing by understanding individual customers at a deeper level, instead of marketing to corporations as an entity.

Inbound marketing attracts specific visitors by understanding who your target audience is, where they look for content, and what type of content they need. We cover the different methods to attract prospects to your website. In the end, you'll see how inbound marketing helps the right visitors consistently find your website!