Webbege Hubspot Blog
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  • December 14, 2018

Our Blog

Buyer Persona

What is a Buyer Persona and How Does it Help with Marketing?

Do you know who your customers are?

Understanding your customer and their needs will give you a wealth of information on how to communicate value to them, as well as how to better configure your products/services to best meet their needs. We will look at the buyer's persona for marketing purposes, but there are countless resources that help you develop your business by simply understanding your customers.  

 

 

Marketing

Our Favorite Marketing Campaigns

Advertising has the ability to transport the viewer to another place and time. It's no secret that some campaigns have successfully transformed small companies into industry giants.

 

HubSpot Marketing Web Design Partner Agency

Why You Should Hire a Hubspot Partner Agency Over Hiring An In-House Marketer

For many companies, hiring an in-house marketing team member to manage marketing campaigns and HubSpot may seem like the only logical choice when trying to keep up with the growing marketing needs of their brand. However, once you consider the ongoing costs and time commitment involved with hiring an in-house marketer, it often makes more sense to work with a HubSpot Partner Agency to handle marketing strategy and execution. 

Insider

Trying to Decide Between HubSpot vs. WordPress? Think Over These Facts

Ask 10 different marketers whether they prefer HubSpot or WordPress and you'll probably get 5 votes for "HubSpot" and 5 votes for "WordPress". Yet, if we look at this debate from a website market share perspective, WordPress should win every time. After all, 1 out of every 4 websites is powered by WordPress. What factors would make a business use HubSpot over WordPress, then?

Analytics Web Design

New Year, New Website? Start with a Website Specification Document

With the start of the new year around the corner, you might feel the itch to freshen up your brand image with a website redesign. It's an investment that needs careful thought and planning. Before committing, be sure to ask yourself two important questions: "why" and "what".

Marketing

What to Do If Your Marketing Budget Gets Cut

'Tis the season for red and green lights to light up houses and malls. But, there's one place where you dread seeing that red: your marketing budget. In the midst of spending time with family and friends, exchanging gifts, and eating tasty meals are year-end marketing budget reviews. And, sometimes, they may not be so pretty. 

Marketing

Mastering Marketing Lingo: 19 Digital Marketing Terms You Should Know

Can you focus on paid traffic rather than SEO to generate more impressions and lower your CPC? Wow, that was a mouthful! And, this is just the start of your journey as a digital marketer. The truth is that digital marketing, like any technical career, has its own, unique language. We throw out terms such as SEO and CPC because there's honestly not enough time in the workday to say "search engine optimization" or "cost-per-click" every time.

Marketing Web Design

Know What Your Website Brainstorming is Missing? All Your Teams

If your website is supposed to be "the face" of your entire company, why does website development often involve only web developers and marketers? Your entire business can't be well-represented by such a small subset of workers. It's time to even out the playing field to plan your website.

Analytics Marketing

5 Essential Google AdWords Benefits for Your Marketing Strategy

Digital marketing is like running a marathon. You can't see the end when you start. It's a long way to the finish. But, you know that training and staying focused can give you the best chance of reaching the finish line.

Analytics Web Design

Use the ABCs of A/B Testing to Elevate Your Website

You've spent tireless hours designing, building and running your website. This is already a major step. Congratulations! But, there is still more work to be done with optimization.