24Jul

How Growth Hacking Supports Inbound Marketing


As a marketing professional, you're looking for a process to attract leads to your company's website and start those leads along a journey to converting into a customer. Sound familiar?

Well, you might be suprised to know that I'm not talking about Inbound Marketing. 

I'm actually talking about Growth Hacking, a new, experimental approach to digital marketing. Growth Hacking lies at the intersection of creative marketing, automation and engineering.

Since Growth Hacking is highly interdisciplinary, we focus on two key areas that can improve your Inbound Marketing strategy. In this post, you will learn how to use pull and product tactics to attract more leads to your business. Ready to grow with us? Read on!

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12Jul

13 Tips to Use WordPress Security to Keep Out Hackers

It seems like everyday there's a new case of hackers breaking into a large company's database. We've all heard about how Target was hacked and WannaCry, the global ransomware attack. With over 1/4 of the top websites on the Web using WordPress, this volume makes WordPress websites a prime target for hackers.

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11Jul

12 WordPress Plugins You're Missing Out On with 1+ Million Installs


You already have an awesome WordPress website. Now, you're looking to add new features to your website without having to be a professional coder. And, preferably, these additions should be free (because who doesn't want to save money?).

Plugins are the perfect fit for your needs. There are thousands of these features that you can download from the official WordPress website. These pieces of software smoothly integrate into your WordPress website. Best of all, most plugins are free!

We cover 12 popular plugins that each have been installed at least 1 million times. They enable forms, web security, analytics, and other website features. By the end, you may even have an idea for a plugin for your website. If you're not using these plugins, you're missing out!

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05Jun

9 Continuing Professional Education Sources for Marketers


Busy marketing professionals often have little time to stay informed of marketing industry news, as it happens. You need a way to quickly keep up with marketing updates and trends. We cover digital publications that are both informative and concise for busy marketers to digest during the workday. Outside of standard work hours, we discuss professional societies and continuing education options for marketing professionals. For more in-depth knowledge, learn how to find the right prospects with targeted marketing. By the end, you’ll see the variety of ways to keep up your knowledge with marketing industry events. 

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26May

How to Find the Right Prospects Using Inbound Marketing


As a busy marketing professional, you strive to prove the ROI of your marketing campaigns. Your goal is to generate as many leads as possible for your sales team to close. But, finding the right prospects can be a constant challenge. Inbound marketing differs from traditional marketing by understanding individual customers at a deeper level, instead of marketing to corporations as an entity.

Inbound marketing attracts specific visitors by understanding who your target audience is, where they look for content, and what type of content they need. We cover the different methods to attract prospects to your website. In the end, you'll see how inbound marketing helps the right visitors consistently find your website!

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