WordPress Doesn't Play Nice with HubSpot. Here's Why.
  • By Frank Geraci
  • May 29, 2019

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HubSpot and WordPress are two of the most popular software solutions in the world. WordPress powers 30% of all websites on the internet and HubSpot has 56,000 business customers with millions of users around the globe.

It really seems like the two should work together like best friends, doesn’t it? Unfortunately, they don’t.

If you’ve ever gotten frustrated while trying to embed a form, you know what we’re talking about. You set it up perfectly in HubSpot, then it looks all wonky on WordPress. Or you publish the whole post in HubSpot and somehow it doesn’t show up on your main WordPress site.


Luckily, there’s a way to end the frustration: Hub2Word. Let’s take a closer look at why HubSpot and WordPress are such a strange mix, and how Hub2Word fixes the problem.

Too Many Rough Edges

Although HubSpot claims to easily handle a wide variety of integration features and extensions, it doesn’t always interact well with WordPress. Here are some common complaints:

  • Searching for blog posts is cumbersome
  • Searches don’t return the latest posts
  • It’s hard to embed forms and CTAs
  • Form previews in HubSpot aren’t true to WordPress
  • Blog posts disappear
  • Blog posts don’t appear on the main site
  • Generating links is frustrating
  • Management of files and other assets is confusing

Why do all of these problems crop up? Well, it’s sometimes a compatibility/version issue, and often an integration issue. HubSpot seems aware of it and offers WordPress integration support, but why waste your time on all that?

There’s a better, faster solution: Hub2Word, a WordPress plugin that solves many common complaints about publishing from HubSpot.

Streamlining Searches

To understand how Hub2Word works, let’s talk about searching. Ordinarily, a WordPress search doesn’t yield results that are as helpful as possible. Why? Because it’s not searching all of your HubSpot posts.

Hub2Word solves this exact problem. When a customer searches with a keyword, the results come from across the site including HubSpot-published posts.

This means searches return more meaningful results and won’t cause frustration for your customers. Plus, Hub2Word offers a Latest Post Widget for Hubspot blogs that makes searching even easier.

Easier Form Embedding

Okay, what about embedding? A common headache is trying to embed a HubSpot form and failing to end up with something that looks good and works right.

Hub2Word solves this with a 4-step process:

  1. Use the WordPress Editor toolbar to choose a HubSpot form
  2. Select a template from your HubSpot forms in the dropdown menu
  3. Hit preview
  4. BOOM!

The styles will all match and you won’t have to make any changes or upload CSS. It’s a quick and easy solution that takes the headache out of embedding Hubspot forms. 

A Simple Shortcode Solution

An effective call to action (CTA) is extremely important for any site, but sometimes HubSpot/WordPress make it a hassle to add one. CTAs come out looking weird and tinkering with them is a pain.

Here’s the quick Hub2Word solution for this issue:

  1. In the toolbar, navigate to the link for your CTA page in HubSpot
  2. Click on the CTA you want to embed
  3. Copy the CTA’s ID in the URL
  4. Paste into Hub2Word’s CTA ID field to embed the shortcode
  5. Click to see the button appear on your web page

This CTA solution is such a small thing, but really makes it easier to set up a productive page. You’ll find yourself adding CTAs all over the place, because it’s so darn easy.

Generate Quick Links

Okay, what about links? Usually, creating and adding them can make your head spin. But Hub2Word handles links, no problem.

Just highlight a word or phrase in the WordPress Editor and quickly add links to landing pages, site pages, blogs, and so forth. All HubSpot links are displayed in a single searchable Hub2Word dropdown menu, so you can just generate and embed at top speed.


Clear Up File Management Issues

Finally, one last note about using Hub2Word: It makes file management easier. In fact, it’s even easier than the WordPress media manager itself.

Insert any kind of media into the post content by navigating from your HubSpot file manager to your WordPress Editor with the click of one button in Hub2Word. It can be any type of asset, from within any folder.

Edit, embed, publish, and move on with your life. Everything always appears exactly as you expect. That’s how the internet should work, right?

Click here to get Hub2Word from the WordPress plugin site. You can also connect with Webbage, the developer of Hub2Word, or go see the great things people are saying about Hub2Word in WordPress reviews.

Frank Geraci
Frank Geraci
Frank started Webbege in 2010 after a lifetime of designing websites and online marketing campaigns. He loves to swim, bike, and run when he is not slaving away behind the computer. Frank’s commitment to standards, industry knowledge and ability to push through, until the job is done, is rare. The web has changed a lot since the late 90's and Frank takes a lifetime of experience to create effective online marketing campaigns.