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Integrations and APIs. They’re words that are getting tossed around more and more as companies start to create websites, apps and marketing platforms that work across all kinds of devices and operating systems.

HubSpot alone was up 33 percent from its first-quarter results in 2018 to its results at the same time in 2019. Think of all of the different devices that are accessing content just via HubSpot!

But all of these platforms working together mean we also need APIs to get them to play nicely. Sometimes there’s a pre-existing API ready for you to implement and use, and other times you have to build one yourself.

When should you use an API, and what’s the difference between one that’s already been created and a custom integration you have to build yourself? Let’s take a look.

Building an API Without Losing Your Mind

What You Need to Know About Building a Website with Mobile App Integration

Why Responsive Design Beats Out Your Mobile Site

Five App Integrations That Will Improve Your Website

Why You Should Consider Low-Code Software

Are you creating an app for your brand or your company? You’ve got a great opportunity to consider low-code software to make that process a whole lot easier.

Rather than having to code everything yourself, why not let someone else handle the hard work for you? Enjoy personalizations and customized apps without having to handle it all yourself.

Why is low-code software something that you might want to implement in your development process? Let’s take a look at some of the benefits.

How easy is your website to use for a new visitor? Can they locate everything they need, and is their experience on your page a pleasant, simple one? When we talk about the functionality of your website we are talking about what your website does, and how it works for visitors. It examines how easily users can find the information they are seeking.

How we interact with the internet changes and evolves from year to year as technology grows. Just think about how much more frequently we use apps or voice searches in 2020 than we did a decade ago.

You’ve built a beautiful site in WordPress. It’s simple, streamlined, eye-catching, and easy to digest. But is your website working for you? Without adding some built-in tools that can grow your business, your website is a lot like publishing a newspaper of days gone by; it’s there, and it provides information, but it’s not engaging with your readers, and it’s not converting readers into leads, connecting with them, or answering their questions.

WordPress is a hugely popular CMS (content management system) platform. In fact, it’s now the most dominant website platform used on the internet. 35% of the internet has been created on or is powered by WordPress, and its widespread use continues to spread. It’s available in over 100 languages. There are 455,000,000 websites using WordPress right now.