Five App Integrations That Will Improve Your Website
Is there something missing from your website? Maybe you’re looking to find ways to get your website to work for you or you’re hoping to improve your user experience.
Whatever it is, there’s an app or widget to help you get there.
How can you improve the functionality of your website or make it easier for your visitors to connect with you? Here are a few app integrations that can take your website to the next level:
1. A Chat App
Your customers and visitors to your website will want to reach out to you to get questions answered, set up an appointment and more. Now more than ever, it’s becoming increasingly important for you to be able to respond to their inquiries quickly.
What better way to ensure that you can be there for your future customers than with a chat app so that any time of the day or night you can be sure their questions will be answered?
How important is it to respond to these inquiries quickly? Seventy-one percent of consumers believe that a quick response from your team can drastically improve their customer experience with your brand, which means that providing consumers with an answer could potentially convert them into a lifelong customer and brand advocate.
Chat apps are far more advanced than they were even a few years ago. If you’re looking for the right chat app for you, why not start here?
2. Social Media Apps
If you are publishing blog posts, creating new content or building new pages, make them shareable!
All of that work is to help spread your brand, and the easiest way to help encourage visitors to do so is to make it as easy as possible for them to share your content to their social media pages. It’s also a great opportunity to invite visitors to follow you across your social media platforms as well.
Apps like AddThis or this list of 10 social media share button widgets make it simple for your visitors to share your content and increase traffic to your website with share buttons and are even available on AMP (accelerated mobile pages) too. Boost your SEO with shareable links and natural links as they develop.
3. Appointment Scheduling
Make it easier than ever for your future clients and customers to set up appointments with you in a hassle-free way with an appointment scheduling app. Just like having access to a live chat app, your clients will appreciate the immediacy of being able to set up an appointment right away, without having to wait for an email response or phone call.
And the best part of this for you? Not only is it easier for your clients to set up appointments, but if you are a small business owner, this frees up so much of your own time. It’s like having an online receptionist who does your scheduling for you.
Check out this list of scheduling apps to find the one that’s right for you.
4. Apps to Help Your Images (and Pages) Load Faster
We want to add all kinds of bells and whistles and high-resolution images to our websites to make them beautiful and functional. But if your site is slow to load—especially on a mobile device—you’ll lose visitors and potential customers.
How fast? Forty percent of consumers will abandon a site if it takes longer than three seconds to load.
So what can you do? Apps like Optimole process the size of your images without sacrificing quality to help pages load faster. When you use Optimole, your images automatically adjust to the right image size for your visitor’s browser and device so your visitors don’t have to wait for an image with thousands and thousands of pixels to load on their smartphone while they’re on the go. Their experience isn’t limited, and your pages load faster.
5. Personalized Content Apps
Current marketing trends are all about personalization. That’s why we see our own names in marketing email subject lines so frequently—because they have a higher click-through rate.
But if you take things to the next level, you also can personalize the content on your website for your visitors with things like product suggestions based on their browsing history or responses to slide-in questionnaires.
Apps like RightMessage and LimeSpot get to know your visitors and allow you to change calls to action, product recommendations and more for a much more personalized, effective user experience.
Looking for more assistance to take your website from good to great? Webbege can offer support for website development, inbound marketing and more so that your website doesn’t just work well—it works for you too, generating leads and growing your business.
Contact us today to learn more.