Integrations and APIs. They’re words that are getting tossed around more and more as companies start to create websites, apps and marketing platforms that work across all kinds of devices and operating systems.
HubSpot alone was up 33 percent from its first-quarter results in 2018 to its results at the same time in 2019. Think of all of the different devices that are accessing content just via HubSpot!
But all of these platforms working together mean we also need APIs to get them to play nicely. Sometimes there’s a pre-existing API ready for you to implement and use, and other times you have to build one yourself.
When should you use an API, and what’s the difference between one that’s already been created and a custom integration you have to build yourself? Let’s take a look.