Your website: is it a useful presence that gives potential customers vital information about your company? Or, is your website “just there”? Whether you sell products online or you only use your website as an information hub, it helps for you to think of it as a business. Your website should be attracting visitors and converting them into customers—whether that means making a sale, encouraging visitors to join your mailing list, or bringing guests into a retail establishment.When you think about it that way, the money you spend to attract visitors to your site (your marketing budget) is suddenly quite important. Are you getting your money’s worth? That’s where analytics can help you figure things out. Discover three ways analytics can improve your marketing efforts—these reasons may convince you that you need to make a change in how you spend your internet marketing budget.
- Teaches You What is Important – When you see a high visitor count, you may think your marketing efforts are going just fine. However, are those visitors buying or converting? Analytics will show you that every visitor is not equal, and help you determine the best ways to bring in the visitors that matter most.
- Find Money Sinks – Lead magnets, search engine ads, social media ads, guest blog posts, social media shares—there are many ways you can spend money (and time) to try to attract visitors. However, what is working? Analytics can show you what is succeeding and what is just a money sink. This knowledge allows you to focus your marketing budget on better options.
- Identify Target Markets – You probably have some idea what type of customers you want to attract. However, your website might have different plans. When you analyze your traffic, you can find new target markets and new potential customers. Information like this will enable you to adjust your marketing and business plan to fit the needs of ALL your best customer groups.
As you can see, web analytics is an important step for any website owner. If you would like to learn more about why analytics could be the missing ingredient in your marketing mix, contact Webbege. We are the San Diego web design, development marketing and analytics experts!