By now, it's pretty clear that mobile Internet use is much more than a passing fad or an occasional thing. If your business ignores the way that your potential customers consume digital media and perform online searches, you are bound to struggle when you need to gain attention online. To understand this, it's helpful to review some facts about mobile Internet use.
Time spent online on mobile computers has already passed time spent online on desktops and laptops: As early as April of 2015, ComScore reported that mobile Internet use had finally surpassed Internet access on laptops and desktops. Since 2010, the use of mobile phones as Internet devices had increased by almost 400 percent; in the same time period, tablet use had soared by almost 1800 percent. One particularly surprising part of this study's finding is the growing number of people who almost always used a mobile device to get online.
Google began rewarding responsive websites and mobile apps: Also in April of that same year, Google let webmasters about the impact of mobile searches. In a search update that some SEOs called "Mobilegeddon," the search engine company began to use mobile friendliness as a ranking factor. Besides awarding ranking points for responsive website designs, the company also said that they would favor mobile apps.
If you haven't responded to these changes in the way that people now get online, it's likely that your share of Internet visitors has begun to shrink at a steady rate. Making sure that your website design works well on all types of computers is the first step towards getting those visitors back. You should also make certain that your emails have been formatted so they can be read on small screens as well as large ones because people are using their phones and tablets more to check their emails as well.
San Diego Internet Marketing and Web Design
As a San Diego Internet marketing web design and company, Webbege is in the business of helping clients maximize their online visibility. We make it our business to stay on top of the latest Internet trends in order to keep our clients on top. Learn more about how Webbege can help you get a better return from your online marketing investment.