Marketers put a lot of work into their online campaigns, making it essential to track and report the results in order to determine what’s working and what isn’t. An important part of this process is “closing the loop” between marketing and sales. This means that the sales team reports to the marketing team regarding what happened to the leads they’ve received so that they can better understand which sources are the best for bringing in quality leads.
Your website: is it a useful presence that gives potential customers vital information about your company? Or, is your website “just there”? Whether you sell products online or you only use your website as an information hub, it helps for you to think of it as a business. Your website should be attracting visitors and converting them into customers—whether that means making a sale, encouraging visitors to join your mailing list, or bringing guests into a retail establishment.
We work closely with a company that specializes in Electronic Patient Forms. Practice Sense is the name of the company and also the software they sell. They currently work with Dentists and Chiropractors to streamline the patient registration process.
Most people ask whether www.yourdomain.com is better than yourdomain.com. The answer is up to you! It is considered good practice with SEO and your visitors to be consistent with your URL. Consistency is what matters. Most people type www before they enter a domain name- but did you know, www is technically a subdomain of your domain? Redirecting to www or non-www will make your URLs more consistent.
If your staff still can't get past the insurance issue and constantly makes it an issue on the initial phone call then we have a great solution for you. Most dental offices have been asking if we have the ability to put their forms on their websites. They want to give patients the option to fill out their information and have it sent in before they even show up.
We offer several Content Management System options based on the project.
