You've probably been told that you need an online presence. Perhaps you've been putting it off, or perhaps you've been intimidated by the thought of internet marketing. Maybe you thought you didn't have enough of a customer base to consider going online with your business. The facts say otherwise.
Number of Online Consumers
According to figures on Statistica, in 2013 the number of US consumers that shopped online was 191.1 million. These are people who at least once look for products, compared prices, and purchase something online. With tablets and smart phones, that number is expected to go over 200 million consumers this year.
Small Businesses Are Not Keeping up
As of 2013, both Inc. and Forbes announced that nearly half of all small businesses do not have a web presence of any type. According to Inc., a Google survey showed that 55 percent of all small businesses didn't even have a website. Not having a website is like saying you don't want customers. And while this is true for some businesses, most businesses would appreciate the extra profits.
How Your Business Can Succeed
Just having an online website can boost your sales tremendously. When people search for a particular item that you have, you may show up on search engines with that item. Having an online store, a presence in social media, and perhaps a blog will also help you find your customers. More and more customers are relying on Internet listings and websites than they are on seeing the company on the street or looking in the phone book.
Know Social Media
Being aware of where your customers are going when they are online will help tremendously. Social media places such as Facebook, Twitter, Instagram, LinkedIn, Google plus, and other social media spots often offer simple business pages that allow you to interact with your customer base. What's more, by staying in touch with your customers, you create a brand familiarity and trust.
By having a webpage and getting involved in social media, you will put your business ahead of most of your competition. If you haven't built a webpage yet, you're missing sales.