In the digital marketplace, most businesses use a mix of pay-per-click (PPC) advertising, content marketing and social media postings. But, it's easy to fall into the trap of doing things because that's just how it's done instead of doing them because they are effective. If you don't know how your marketing efforts are affecting your business, you could be throwing your advertising dollars away!
You've probably been told that you need an online presence. Perhaps you've been putting it off, or perhaps you've been intimidated by the thought of internet marketing. Maybe you thought you didn't have enough of a customer base to consider going online with your business. The facts say otherwise.
Pay-per-click, social media ads, and content marketing are all great ways to get new visitors to your website. You've invested the resources and done the work, and your numbers are showing your success--but is it enough? Are you generating leads and closing sales? If you cannot connect your marketing efforts with real sales, you're missing an essential piece of the web marketing puzzle.
Your website: is it a useful presence that gives potential customers vital information about your company? Or, is your website “just there”? Whether you sell products online or you only use your website as an information hub, it helps for you to think of it as a business. Your website should be attracting visitors and converting them into customers—whether that means making a sale, encouraging visitors to join your mailing list, or bringing guests into a retail establishment.
Mobile marketing is a significant part of any successful digital marketing plan. Investment in a strong SEO and PPC game plan are two other important factors. This strategy starts with your potential customers, specifically how they consume digital media and search online. If you ignore how your customers search online, you may find it hard to increase your online visibility. To understand this trend, it is helpful to review some facts about mobile Internet use.
You know that great content is essential to your website from a marketing standpoint. However, when it comes to your content marketing strategy, how important is consistency? Actually, consistency is just as vital as the quality of your content! Blogging is one way to develop consistency with publishing quality content, especially if you put together a blogging calendar and stick with it for the long haul.
You have done the hard work to send traffic to your landing pages. But, this is only half of the battle. You still have to find a way to convert those visitors to leads! Getting those conversions comes down to your Call-to-Action (CTA). Somehow, you have to entice your visitor to complete a desired action. Otherwise, the visitor leaves your page (and probably your life). Here are a few qualities of an effective CTA.
Now, more than ever before, companies of all types and sizes are realizing the importance of online marketing. A company will need a sufficient budget to make a big impact with any online marketing campaign. However, whether your budget is big or small, it is vital that you obtain the best value for your advertising dollar. That’s where analytics comes in the picture.
