19Sep

Why Leading Websites Integrate HubSpot and WordPress


A website that looks great doesn't guarantee more customers for your business

You may have been so focused on creating a beautiful website that you forgot about the end goal: to get more customers. But, your website is just the front sign of your store; it may be beautiful, but the inside of your store may be poorly lit, understocked and keep potential customers away.

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28Aug

3 Ways You Can Use Content to Deliver Value to Your Prospects

fIt may come as no surprise that content marketing is one of the best ways to build relationships with customers and leads in today’s noisy online marketplace. In fact, per dollar spent, content marketing generates about 3 times as many leads as more traditional marketing channels. But if you want to create content that your visitors will love, you need to make sure that you are offering something of value in your content. Below, I’ll discuss 3 of the best ways that you can use content to deliver value to your customers.

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10Aug

Market Like a Rock Star with B2B Predictive Marketing Analytics


As a Digital Marketing professional, your job roles include marketing campaigns and data analysis. But, it's a chore to manually check these marketing statistics to glean patterns about user behavior and interactions. No need to worry, though. 

B2B predictive marketing analytics creates a model to better analyze and market to your prospects. It uses self-learning to predict their behavior based on their past interactions with your website. We cover three ways that you can use predictive analytics to be a more effective marketer. Let's get into rockstar marketing! 

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08Aug

5 Ways towards Sales Readiness Using B2B Lead Nurturing


Think that most of your leads are ready to convert into customers? Think again.

According to Marketo, 50% of leads in any system is not yet ready to buy. This means that half of your leads are not yet ready to buy your product or solution.

Winning over leads is a process that takes patience and discipline. Think of it as convincing your crush to be your partner. Your crush might be interested in you, but that doesn't mean he or she is ready to be your partner!

Time to roll up your sleeves and find out how to get your leads sales-ready. We teach you the 5 best ways to turn your leads into sales qualified leads using B2B lead nurturing. By the end, you'll have a stronger strategy to guide your leads along the sales funnel.

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24Jul

How Growth Hacking Supports Inbound Marketing


As a marketing professional, you're looking for a process to attract leads to your company's website and start those leads along a journey to converting into a customer. Sound familiar?

Well, you might be suprised to know that I'm not talking about Inbound Marketing. 

I'm actually talking about Growth Hacking, a new, experimental approach to digital marketing. Growth Hacking lies at the intersection of creative marketing, automation and engineering.

Since Growth Hacking is highly interdisciplinary, we focus on two key areas that can improve your Inbound Marketing strategy. In this post, you will learn how to use pull and product tactics to attract more leads to your business. Ready to grow with us? Read on!

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