Webbege Hubspot Blog
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  • March 16, 2024

Our Blog

Frank Geraci

Frank Geraci
Frank started Webbege in 2010 after a lifetime of designing websites and online marketing campaigns. He loves to swim, bike, and run when he is not slaving away behind the computer. Frank’s commitment to standards, industry knowledge and ability to push through, until the job is done, is rare. The web has changed a lot since the late 90's and Frank takes a lifetime of experience to create effective online marketing campaigns.
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Recent Posts

Partner Agency

Quickly Determine Marketing ROI with a Proper HubSpot Configuration

At Webbege, we work with a lot of technology, service, and SaaS companies to implement HubSpot and strategize for marketing efforts. We also do a considerable amount of work for existing HubSpot users. We’re big fans of HubSpot and its many functions— the CRM will keep your sales team organized and the marketing hub helps automate processes that will free you up to grow your business.

Marketing Webbege Landing Page

The Anatomy of an Effective Landing Page

Making a landing page is easy. There are tons of tools that will help you put together a basic, no-frills landing page. But making a landing page that will actually convert visitors into customers? That’s a little more challenging.

Marketing HubSpot

Injecting Inbound Marketing Into Your Email Strategy

Even though it’s been around for a few decades, using email as a part of their marketing campaigns is still a point of contention for many inbound marketers.

Marketing SEO HubSpot

How to Overcome Competitive SEO Challenges

SEO, or search engine optimization, has been a popular digital marketing optimization strategy for several years now, but many organizations still find it to be challenging, if not downright frustrating.

 

HubSpot HubSpot Deal Reporting HubSpot CRM

Improve Visibility into HubSpot CRM Data without Buying Add-ons

HubSpot CRM is a fantastic tool that provides detailed tracking from the first contact to closed deal, but getting access to that detailed sales data can be a pain in the ass. The Reports Add-on is about 70% there, which is good; but when you have competitive sales reps that get compensated for their activities, or a CEO that wants to know everything that's going on, it falls short. I plan to continually update this post with tips and workarounds to gain access to sales data to prevent any internal issues around reporting.

Buyer Persona

What is a Buyer Persona and How Does it Help with Marketing?

Do you know who your customers are?

Understanding your customer and their needs will give you a wealth of information on how to communicate value to them, as well as how to better configure your products/services to best meet their needs. We will look at the buyer's persona for marketing purposes, but there are countless resources that help you develop your business by simply understanding your customers.  

 

 

Marketing Web Design HubSpot Partner Agency

Why You Should Hire a Hubspot Partner Agency Over Hiring An In-House Marketer

For many companies, hiring an in-house marketing team member to manage marketing campaigns and HubSpot may seem like the only logical choice when trying to keep up with the growing marketing needs of their brand. However, once you consider the ongoing costs and time commitment involved with hiring an in-house marketer, it often makes more sense to work with a HubSpot Partner Agency to handle marketing strategy and execution. 

Web Design Webbege

Webbege Makes Top San Diego Web Designers List

 

In today’s technology-centered world, industries such as web design are becoming increasingly competitive, with more and more companies joining the ranks. With so many companies, it’s difficult to discern the best web design companies from the rest of the competition. 

Marketing Buyer Persona

3 Ways You Can Use Content to Deliver Value to Your Prospects

It may come as no surprise that content marketing is one of the best ways to build relationships with customers and leads in today’s noisy online marketplace. In fact, per dollar spent, content marketing generates about 3 times as many leads as more traditional marketing channels. But if you want to create content that your visitors will love, you need to make sure that you are offering something of value in your content. Below, I’ll discuss 3 of the best ways that you can use content to deliver value to your customers.

Marketing

How to Identify Your Target Audience

Whether you are trying to directly boost your bottom line with a marketing campaign, or just trying to scoop in as many top-of-funnel leads as possible, understanding to whom you are talking is an essential first step. Before you set goals and start crafting your compelling messages, follow this four-step process for identifying your target audience.