fIt may come as no surprise that content marketing is one of the best ways to build relationships with customers and leads in today’s noisy online marketplace. In fact, per dollar spent, content marketing generates about 3 times as many leads as more traditional marketing channels. But if you want to create content that your visitors will love, you need to make sure that you are offering something of value in your content. Below, I’ll discuss 3 of the best ways that you can use content to deliver value to your customers.
Whether you are trying to directly boost your bottom line with a marketing campaign, or just trying to scoop in as many top-of-funnel leads as possible, understanding to whom you are talking is an essential first step. Before you set goals and start crafting your compelling messages, follow this four-step process for identifying your target audience.
Businesses spending money on advertising or online marketing won't succeed without parameters and a cohesive strategy.
It's important to begin with the essential measures of success. You may be tempted to focus on the number of visitors or hits your site receives from money spent on Pay-Per-Click Advertising through Google AdWords or Promoted Posts on Facebook, for example.
How much should I spend on my website?
While most business leaders understand that a website is a necessity in today's marketplace, there are still many who try to cut corners when it comes to web design. Smart ones, however, know the actual outlay of cash for a website is not important, it's the return on investment (ROI).
Marketers put a lot of work into their online campaigns, making it essential to track and report the results in order to determine what’s working and what isn’t. An important part of this process is “closing the loop” between marketing and sales. This means that the sales team reports to the marketing team regarding what happened to the leads they’ve received so that Marketing can better understand which sources are the best for bringing in quality leads.