Webbege Hubspot Blog
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  • January 16, 2018

Our Blog

Frank Geraci

Frank Geraci
Frank started Webbege in 2010 after a lifetime of designing websites and online marketing campaigns. He loves to swim, bike, and run when he is not slaving away behind the computer. Frank’s commitment to standards, industry knowledge and ability to push through, until the job is done, is rare. The web has changed a lot since the late 90's and Frank takes a lifetime of experience to create effective online marketing campaigns.
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Recent Posts

Web Design Webbege

Webbege Makes Top San Diego Web Designers List

 

In today’s technology-centered world, industries such as web design are becoming increasingly competitive, with more and more companies joining the ranks. With so many companies, it’s difficult to discern the best web design companies from the rest of the competition. 

Marketing Buyer Persona

3 Ways You Can Use Content to Deliver Value to Your Prospects

It may come as no surprise that content marketing is one of the best ways to build relationships with customers and leads in today’s noisy online marketplace. In fact, per dollar spent, content marketing generates about 3 times as many leads as more traditional marketing channels. But if you want to create content that your visitors will love, you need to make sure that you are offering something of value in your content. Below, I’ll discuss 3 of the best ways that you can use content to deliver value to your customers.

Marketing

How to Identify Your Target Audience

Whether you are trying to directly boost your bottom line with a marketing campaign, or just trying to scoop in as many top-of-funnel leads as possible, understanding to whom you are talking is an essential first step. Before you set goals and start crafting your compelling messages, follow this four-step process for identifying your target audience.

Marketing

How do you start marketing a B2B company?

Businesses spending money on advertising or online marketing won't succeed without parameters and a cohesive strategy.

It's important to begin with the essential measures of success. Avoid the temptation to focus on the number of visitors or hits your site receives from money spent on Pay-Per-Click Advertising through Google AdWords or Promoted Posts on Facebook!

Insider Web Design

Five Strategic Ways to Maximize Your Website's ROI

How much should I spend on my website?

While most business leaders understand that a website is a necessity in today's marketplace, there are still many who try to cut corners when it comes to web design. Smart ones, however, know the actual outlay of cash for a website is not important, it's the return on investment (ROI).

Insider Marketing

4 Steps to Close the Loop Between Marketing and Sales

Marketers put a lot of work into their online campaigns, making it essential to track and report the results in order to determine what’s working and what isn’t. An important part of this process is “closing the loop” between marketing and sales. This means that the sales team reports to the marketing team regarding what happened to the leads they’ve received so that they can better understand which sources are the best for bringing in quality leads.

Marketing Analytics

How Web Analytics Help Improve Marketing ROI

In the digital marketplace, most businesses use a mix of pay-per-click (PPC) advertising, content marketing and social media postings. But, it's easy to fall into the trap of doing things because that's just how it's done instead of doing them because they are effective. If you don't know how your marketing efforts are affecting your business, you could be throwing your advertising dollars away!

Analytics

Measuring Success: Why Web Analytics are a Must

Chances are that your brand is already monitoring the number of people who visit your site. But is that enough? If you really want to measure success and help your brand grow, it is essential to monitor web analytics. Once you have this valuable data and can analyze the metrics that are important to meeting your brand’s goals, you can make necessary changes to your strategy and start seeing real improvement.

Marketing Analytics

Do You Know Which is Your Best Channel for Advertising Online?

You've probably been told that you need an online presence. Perhaps you've been putting it off, or perhaps you've been intimidated by the thought of internet marketing. Maybe you thought you didn't have enough of a customer base to consider going online with your business. The facts say otherwise.

Marketing Analytics

Beyond the Click: The Importance of Following Visitors to Your Website

Pay-per-click, social media ads, and content marketing are all great ways to get new visitors to your website. You've invested the resources and done the work, and your numbers are showing your success--but is it enough? Are you generating leads and closing sales? If you cannot connect your marketing efforts with real sales, you're missing an essential piece of the web marketing puzzle.