You've spent tireless hours designing, building and running your website. This is already a major step. Congratulations! But, there is still more work to be done with optimization.
When you think about building a new website, a whole bunch of thoughts can cross your mind. Functionality, color, layout, typography, web design, web development... did we miss anything? It's easy to get overwhelmed with all of these moving pieces.
For all of the slack that marketers catch about "proving their ROI", this much we know.
Marketers are scientists.
People are looking online to learn in a way that is engaging and specific to their core needs.
Yet, the online content they find often falls short. This content is usually either too short or too generic to get into helpful details.
When you think about it, being a digital marketer is almost like being an in-house entrepreneur.
Let's think about why that makes sense.