We all want the best website for our business. Many companies spend countless hours working to make sure their websites include information on every aspect of what they do. But even with all of this information presented to potential customers, leads are just not being generated. What could be preventing potential customers from becoming leads? In this B2B Website Design blog series, we will explain everything you will need for your next website project.
After writing a blog, most people never go back to optimize your post for search. Most people obsess over how many keywords to include for SEO. How about try to keep things natural? If there are opportunities to incorporate keywords you're targeting, and it won't impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords or shoot for some arbitrary keyword density -- Google looks out for tactics like this. Here's a little reminder of what you can and should look for. Be sure to also check out our blog SEO vs SEM for more information.
Writing the post might be the hardest part of the whole process. Now that you’ve got that done let’s shift our focus to editing the blog. This is very important on the creation of your blog. You can have great content and advice to offer, but if not structured properly and carefully people may get confused causing them to leave. The worst thing to give your readers is a page of word diarrhea. Take the time to create a visually pleasing layout, create tags and topics to organize your blogs, add an image, and put a CTA to keep them hooked!
Organizing and writing content for a blog is the hardest and most crucial part of blogging. One part that most bloggers struggle with is how to capture the reader with a catchy intro paragraph, then trying to keep the reader's focus on the blog without them closing out! Here are a few tips on introduction writing, outlining, and blogging!
A challenge many people face when writing blogs is what the topic should be and creating a title. Creating topics for your blog is a long process because you want to grab the users without boring them with redundant or useless information. Here we will give you some helpful hints and tips on utilizing the buyer persona and creating great ideas.
The most important takeaway from this blog should be to know your audience. Your customers have concerns, they have questions, they have a desire to learn. Building buyer personas will help organize information on your audience and provide you with everything you need to write content that will give value to them. These personas will drive the focus of all content pieces, helping you create messaging that connects with your customers.