24Feb

Beyond the Click: The Importance of Following Visitors to Your Website

Pay-per-click, social media ads, and content marketing are all great ways to get new visitors to your website. You've invested the resources and done the work, and your numbers are showing your success--but is it enough? Are you generating leads and closing sales? If you cannot connect your marketing efforts with real sales, you're missing an essential piece of the web marketing puzzle.

Read More →
19Feb

Three Ways Web Analytics Improves Your Online Marketing Efforts

Your website: is it a useful presence that gives potential customers vital information about your company? Or, is your website “just there”? Whether you sell products online or you only use your website as an information hub, it helps for you to think of it as a business. Your website should be attracting visitors and converting them into customers—whether that means making a sale, encouraging visitors to join your mailing list, or bringing guests into a retail establishment.

Read More →
17Feb

It's Past Time to Make Your Internet Marketing Mobile

By now, it's pretty clear that mobile Internet use is much more than a passing fad or an occasional thing. If your business ignores the way that your potential customers consume digital media and perform online searches, you are bound to struggle when you need to gain attention online. To understand this, it's helpful to review some facts about mobile Internet use.

Read More →
15Feb

Content Marketing - Blogging Isn't a One Time Thing

You know that great content is essential to your website from a marketing standpoint. However, when it comes to your content marketing strategy, how important is consistency? Actually, consistency is just as vital as the quality of your content! Blogging is one way to develop consistency with publishing quality content, especially if you put together a blogging calendar and stick with it for the long haul.

Read More →
11Feb

4 Steps to Craft a Great CTA that Converts Visitors

You have done the hard work to send traffic to your landing pages. But, this is only half of the battle. You still have to find a way to convert those visitors to leads! Getting those conversions comes down to your Call-to-Action (CTA). Somehow, you have to entice your visitor to complete a desired action. Otherwise, the visitor leaves your page (and probably your life). Here are a few qualities of an effective CTA.

Read More →
09Feb

All Landing Pages Are Not the Same

You have probably heard about the benefits of creating landing pages. For some businesses, they can be an essential part of the online marketing process. However, it is important to realize that landing pages come in many different styles and types. Here are four popular types of landing pages—consider utilizing one or more of these options when creating your digital marketing plan!
Read More →
06Feb

Six Ways A Killer Website Impacts A B2B Company's Bottom Line

"We have a website."

Read More →