Pay-per-click, social media ads, and content marketing are all great ways to get new visitors to your website. You've invested the resources and done the work, and your numbers are showing your success--but is it enough? Are you generating leads and closing sales? If you cannot connect your marketing efforts with real sales, you're missing an essential piece of the web marketing puzzle.
Your website: is it a useful presence that gives potential customers vital information about your company? Or, is your website “just there”? Whether you do sell products online or you only use your website as an information hub, it can help for you to think of it as a business. Your website should be attracting visitors and converting them into customers—whether that means making a sale, encouraging visitors to join your mailing list or bringing guests into a retail establishment.
By now, it's pretty clear that mobile Internet use is much more than a passing fad or an occasional thing. If your business ignores the way that your potential customers consume digital media and perform online searches, you are bound to struggle when you need to gain attention online. To understand this, it's helpful to review some facts about mobile Internet use.
You know that great content is essential to your website from a marketing standpoint. However, when it comes to your content marketing strategy, how important is consistency? Actually, consistency is just as vital as the quality of your content! Blogging is one way to develop consistency with publishing quality content, especially if you put together a blogging calendar and stick with it for the long haul.
You have done the hard work to send traffic to your landing pages. But, this is only half of the battle. You still have to find a way to convert those visitors to leads! Getting those conversions comes down to your Call-to-Action (CTA). Somehow, you have to entice your visitor to complete a desired action. Otherwise, the visitor leaves your page (and probably your life). Here are a few qualities of an effective CTA.
"We have a website."