Your organic SEO, SEM, paid search and AdWords strategies must be updated consistently for optimal results. Last year’s tactics are already going stale. Which of your strategies that worked in 2017 are no longer effective in 2018? Let's take a look.
Since we started our company in 2011, we have been dedicated to being the best and most efficient marketing team for all of our clients. We follow a strategy made for success by effectively identifying all of our challenges, strategizing a way to systematically solve them, and then delivering results.
Your website is often a customer’s first introduction to your business. It’s vital that it reflects an understanding of current trends, carefully balancing aesthetics with the functionality that every customer expects. This tightrope act can be tricky, but if you manage it, you’ll see an increase in user engagement as well as higher rates of conversion.
You’re probably accustomed to pitching to prospective customers-- you know what you need to say to bring them around to thinking that your product or service is the right product or service for them. But do you have what it takes to bring your own team around to the idea of changing up the way you market?
At Webbege, we work with a lot of technology, service, and SaaS companies to implement HubSpot and strategize for marketing efforts. We also do a considerable amount of work for existing HubSpot users. We’re big fans of HubSpot and its many functions— the CRM will keep your sales team organized and the marketing hub helps automate processes that will free you up to grow your business.
Making a landing page is easy. There are tons of tools that will help you put together a basic, no-frills landing page. But making a landing page that will actually convert visitors into customers? That’s a little more challenging.
Even though it’s been around for a few decades, using email as a part of their marketing campaigns is still a point of contention for many inbound marketers.
HubSpot CRM is a fantastic tool that provides detailed tracking from the first contact to closed deal, but getting access to that detailed sales data can be a pain in the ass. The Reports Add-on is about 70% there, which is good; but when you have competitive sales reps that get compensated for their activities, or a CEO that wants to know everything that's going on, it falls short. I plan to continually update this post with tips and workarounds to gain access to sales data to prevent any internal issues around reporting.
Do you know who your customers are?
Understanding your customer and their needs will give you a wealth of information on how to communicate value to them, as well as how to better configure your products/services to best meet their needs. We will look at the buyer's persona for marketing purposes, but there are countless resources that help you develop your business by simply understanding your customers.