15Aug

Why Your Sales Reps Will Love Sales Productivity Tools


In the modern workplace, sales reps are driven by data to make decisions about their leads. But, that data comes in from many different sources. It's difficult to navigate through data about prospects quickly. Something needed to change for sales teams to make sense of the information.

Thus, sales productivity tools were created. In fact, sales enablement relies on these tools and other content to help sales teams sell more effectively. In this blog post, you'll learn how your sales reps can better report and analyze their sales data, create content, and automate the sales process. Let's help you sell better!

Read More →
10Aug

Market Like a Rock Star with B2B Predictive Marketing Analytics


As a Digital Marketing professional, your job roles include marketing campaigns and data analysis. But, it's a chore to manually check these marketing statistics to glean patterns about user behavior and interactions. No need to worry, though. 

B2B predictive marketing analytics creates a model to better analyze and market to your prospects. It uses self-learning to predict their behavior based on their past interactions with your website. We cover three ways that you can use predictive analytics to be a more effective marketer. Let's get into rockstar marketing! 

Read More →
08Aug

5 Ways towards Sales Readiness Using B2B Lead Nurturing


Think that most of your leads are ready to convert into customers? Think again.

According to Marketo, 50% of leads in any system is not yet ready to buy. This means that half of your leads are not yet ready to buy your product or solution.

Winning over leads is a process that takes patience and discipline. Think of it as convincing your crush to be your partner. Your crush might be interested in you, but that doesn't mean he or she is ready to be your partner!

Time to roll up your sleeves and find out how to get your leads sales-ready. We teach you the 5 best ways to turn your leads into sales qualified leads using B2B lead nurturing. By the end, you'll have a stronger strategy to guide your leads along the sales funnel.

Read More →
24Jul

How Growth Hacking Supports Inbound Marketing


As a marketing professional, you're looking for a process to attract leads to your company's website and start those leads along a journey to converting into a customer. Sound familiar?

Well, you might be suprised to know that I'm not talking about Inbound Marketing. 

I'm actually talking about Growth Hacking, a new, experimental approach to digital marketing. Growth Hacking lies at the intersection of creative marketing, automation and engineering.

Since Growth Hacking is highly interdisciplinary, we focus on two key areas that can improve your Inbound Marketing strategy. In this post, you will learn how to use pull and product tactics to attract more leads to your business. Ready to grow with us? Read on!

Read More →
12Jul

13 Tips to Use WordPress Security to Keep Out Hackers

It seems like everyday there's a new case of hackers breaking into a large company's database. We've all heard about how Target was hacked and WannaCry, the global ransomware attack. With over 1/4 of the top websites on the Web using WordPress, this volume makes WordPress websites a prime target for hackers.

Read More →

Get Free Widget